Introduction
In this age of
technological advancement, having a cellular phone is 1 from the
survival essentials. It enables another person to acquire connected
with his contacts anywhere he goes, exactly where his contacts may
be. Most cellular phone units permit its user to do most office
applications, generating it an crucial company tool to acquire
organized. And as it is human nature to often research advancement
beyond what they already have, this market has nonetheless lots of
opportunities for growth.
This paper chooses to
export Sharp cellphones, 1 from the well-liked brands in Japan. It's
out there broadly in Asia and Europe, but not yet within the United
States. The US, with an approximate cellular subscription base of 4
out of each 10 Americans, has a steady growing trend with regard to
mobile usage and ownership (Barrett, 2003). With leading cellphone
brands in its marketplace such as Nokia, Sony Ericsson and Motorola,
Sharp are going to be in a position to play inside the field.
Product Focus
Sharp business has been
known worldwide for its household, mostly kitchen appliances. What
america marketplace is nevertheless not aware of, is that it has
mobile phones with advanced features under its wing.
With the advent of 3G
technology, Sharp launches new phone models for its Asian and
European market. These are mobile phones that have the potential to
perform video conferencing (through a camera attached over a front
panel), multimedia messaging, world-wide-web browsing (through WAP or
GPRS), instant messaging as well as other normal features. These
phones are also equipped with high-quality virtual camera, capable of
recording nevertheless and video images. Sharp has numerous phone
models which are fit for every need with the user, be it in terms of
specifications, aesthetics or sophistication. With these mobile phone
type quantity and beneficial assistance offering, this paper strongly
believes that Sharp will likely be in a position to capture a good
marketplace share during the US.
The Capability Market
United States has an
estimated mobile phone subscriber base which is around 200 million,
using a population of around 300 million. It has grown steadily from
1997-2007, but the industry has turn out to be very difficult
nowadays (Barrett, 2003). The demand for additional advanced and much
more sophisticated cellular phones at an affordable cost has greatly
elevated that's why the trends and technology have been changing fast
as well.
Mobile messaging or the
use of SMS and MMS was by no means popular inside US. But in 2006, it
elevated by 106% and is expected to grow within the next five years.
This can be brought about by the various promotions and offering of
service providers, bundling the messaging service inside the monthly
fee subscription (Reilly, 2005).
The networks have also
continued to improve investment in 3G and 4G networks so that you can
supply next generation applications. A single major network, Sprint
Nextel announced its intention to deploy a 4G WiMAX network to 85%
with the largest US markets (USA – Cellular Marketplace – Major
Operators, n.d.).
However, the key to
succeed from the US industry for a mobile phone manufacturer is to
tie up using a network in offering their products. Most networks
provide discounted or even no cost cellular phone units whenever you
subscribe to their services. With these attractive packages,
Americans go for your package deal and do not obtain mobile phones
separately. This can be the reason why Panasonic marched out on the
US marketplace in 2005 once it lost its partnership with AT&T
(Rojas, 2005).
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