Advertising Plan for the University of Illinois at Springfield

Advertising Plan for the University of Illinois at Springfield BU 446-8: Advertising Renee A. Tesch April 18, 2010 I. Executive Summary This is the first omnibus(prenominal) advert plan for the University of Illinois at Springfield [ (UIS Strategic Plan, 2006) ] since 1992, when we were quieten bedn as Sangamon State University [ (UIS Strategic Plan, 2006) ]. The UIS has been part of the University of Illinois for 10 years, and it is time for fresh planning, new thinking and Stretch Ideas to break down them well beyond what they have been and to lead them well into this century [ (UIS Strategic Plan, 2006) ]. This advertising plan will cover the progeny of how the UIS strives for excellence in all endeavors [ (UIS Strategic Plan, 2006) ]. In this advertising plan for UIS, the following sections will be covered: A. concomitant Analysis B. Key Planning Decisions 1. Target Audience 2. Competitive proceeds Advantage 3. Product Image & deoxyadenosine monophosphate; Personality 4. Product Position II. Situation Analysis In hallow for the UIS to be recognized as one of the top v small public liberal arts universities in the fall in States, a SWOT analysis should be conducted.

Strengths- Locations- UIS is located on the Southeast side of Springfield, Illinois near Lake Springfield. With Springfield being the superior of Illinois, and also the home of Abraham Lincoln- our nations 16th president, offers a variety of activities & opportunities for the students of UIS. To make transportation easy, there is a regular bus service provided from the UIS campus to the mall, downtown area, and to other points near the city. Class Size- UIS has small class sizes, (a student-professor ratio averages 15:1) and because of that the professors know their students-not just their names but their strengths & their goals. UIS Admissions- Student enrolment in 2007-2008 was 4,855. With the competitive analysis with other public & private UIS has some of... If you want to get a rich essay, order it on our website: Orderessay

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