MEDIA IN AUSTRALIA AND CANADA

With respect to the nature and gunpoint of state involvement, government is inclined to participate directly in inverse proportion to their confidence in the capacity of merchandise forces alone to generate benefits for society as a whole.

In both Canada and Australia, communications engineering is frequently developed in the beginning in governmental laboratories or on a lower floor governmental contract. In each country, this situation arises in part because close manufacturing is often reluctant to pursue research unless a noteworthy payback is projected in the relatively near term. In both countries, governmental research in communications engineering is typically intended to assure that the country will exert abreast with the rest of the world. Regardless of the motivation for governmental interest in communications technology development, however, the issue of transferring the technology from the humans to the private sector must be addressed.

When a technology is developed either by government or under governmental auspices, a strong case may be made for extensive governmental involvement in the private use of such technology. Traditionally, the exercise of such control has been stronger in both Australia and Canada.

A case in point in Canada is the debate over the control of satellite technology as that technology affects the application of cable television technology in t

Groves, D. (1995, January 16). Pay TV competitors heavily courting Australia's media. Variety, p. 94.

Groves, D. (1994, October 17). Moguls teaming up in Oz pay TV race. Variety, pp. 154, 156.

Murray, K. (1993, marching 1). Shakeup predicted for Canadian TV. Variety, pp. 5051.

Murray, K. (1993, November 22). Competition for TV licenses nears finish. Variety, pp. 4850.

Many groups within the Australian and Canadian populations contend that variation is promulgatedconsciously or unconsciouslyby the loudness media on the basis of gender, racial and ethnic background, and other factors.

On one side of this question are women's organizations, the representatives of Aboriginal peoples, and groups representing racial minorities who contend that media representations and bias perpetuate discrimination. The mediaboth journalists and organizations popularly pass up the validity of such accusations. There are two primaeval aspects of this issue. First, there is the contention that significant reporting of the problems faced by the complaining groups is absent from the hoi polloi media; thereby, causing problems to be roughly invisible. The mass media, in rebuttal, generally contends such problems and conditions are account relative to their importance in the overall social structure. It would go forth that what the complaining groups are actually seeking from the mass media is a public voice or platform from which to deliver their positions to the general public. It is somewhat difficult to justify this desire, as worthy as it is, as an essential role of the mass media.

Bain, G. (1994, December 5). The job with journalists. Maclean's, pp. 6670.

The key issue associated with the production of content in Australian and Canadian mass communications is the degree of liberty media content professionals should receive from their employers. There is little question that mass communication media owners in both Canada and Australia make stro
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