Contolling the International Business

CHAPTER 15 Controlling the International Business After studying this chapter, students should be fit to: >Explain the general purpose of match and the levels of control in international business. >Describe how international firms manage the control function. > take the meaning of productivity and discuss how international firms work to change it. >Explain how firms control tincture and discuss total quality management in international business. >Analyze how international firms control the information their managers need to make effective terminations. LECTURE OUTLINE commencement CASE: Daimler and Chrysler: A Dream Partnership? The opening font describes the reorganization effort that took place at Daimler-Benz and its eventual conjugation with Chrysler. Daimler went from having four semi-autonomous divisions to a anatomical structure which centralized most last making power at the top. After its restructuring, it merged with Chrysler in what was termed a marriage of equals. With complementary products and markets, the merger seemed destined for success. winder Points Several years ago, Daimler-Benz embarked on a new diversification strategy. At the same time, the company created a new organisational design that included Mercedes Benz, Debis, AEG, and Deutsche Aerospace.

Mercedes Benz operated more or less severally with its own CEO, while the other divisions, although fairly autonomous, reported to Daimler-Benzs CEO. The new organizational design proved unwieldy, and the firms performance began to decline. In 1994, Jurgen Schrempp was appointed CEO and given twain years to turn the company around. Schrempp decided to eliminate the multidivisional structure and pull the Mercedes Benz division back into the core of the business. Schrempps decision was not a popular one, particularly with the Mercedes Benz CEO, Helmut Werner. Werner argued that the company should be left alone since it was at the time the only gainful part... If you want to get a full essay, order it on our website: Orderessay

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