Cosmetic Analysis

Cosmetic Analysis SIC 2844 Avon Cosmetics Direct Sales Overview Cosmetic, Toiletry, and Fragrance Association (CTFA) (SIC 2844) was founded in 1894 as the Manufacturing Perfumers Association and was renamed to the American Manufacturers of Toilet Articles (AMTA) in 1922; in 1970 the association adopted the name Cosmetic, Toiletry, and Fragrance Association. CTFA is one of umteen trade associations for the personal condole with industry. CTFA currently represents more than 600 manufacturers and distributors of consummate personal care products as well as suppliers of light upon elements and ingredients as well as raw materials. This particular summary will specifically focus on Avon Cosmetics, the first read sellers in the cosmetic industry. Direct sales is a general business model where independent consultants sell products and/or service and receive a sales commission and residual income establish on their sales volume. The hire sales model whitethorn be more commonly known as internet marketing or multilevel marketing, a term that describes a marketing structure used by numerous companies as part of their overall marketing strategy.

This structure is designed to fix a marketing and sales force by compensating promoters of play along products not only for sales they personally generate, but similarly for the sales of other promoters they introduce to the company, creating a down-line of distributors and a power structure of multiple levels of compensation in the form of a pyramid. piece many people have a negative seal of direct sales, it can be a profitable and personable business model. This multi-level marketing (MLM), business model was created in the former(a) 1800s and uses an exceptionally designed distribution channel of well-set and powerful sales representatives with the ability to merge both direct sales and recruiting together. [pic]Five Competitive Forces Rivals The threat of the entry of new competitors For many years the exclusive direct seller of personal care products knew... If you want to get a full essay, order it on our website: Orderessay

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