Case 40 Lowes Companies, Inc. I. CASE ABSTACT As the second-largest U.S. big case home improvement retailer (behind Home Depot), Lowes competes in a highly fragmented industry. The company has grown with the augment in home ownership and has no plans to expand internationally. With everywhere 1,000 neckcloths in 2004, Lowes intends to increase its U.S. presence with 150 store openings per year in 2005 and 2006. Are there limits to Lowes received growth strategy? II. CASE ISSUES AND SUBJECTS Home Improvement retailBig Box Retailer manufacture AnalysisFragmented Industry Industry Value ChainCompetitive Strategy Core Competence rise Analysis Horizontal Growth StrategyMarketing Strategy Domestic vs. world(prenominal) Growth EXAMPLE OF STUDENT INTERNET RESEARCH PROJECT STUDENTS WERE REQUIRED TO recover Lowes SEC 10-K, 10-Q., Annual Report, Stockholders Proxy, and intelligence service releases and articles. CURRENT SITUATION A. actual Performance Current mart share estimated at 9% 2nd largest home improvement retailer Operates over 1,000 stores in 48 states as of 9/30/2004 Net hire increased 28% in 2003 Profit Margin: 5.
97% Current Ration: 1:22 Acquired Eagle Hardware and Garden in early 1999 B. Strategic Position 4 1. Mission To be our customers first selection for home improvement in each and every market we serve. 2. Objectives To expand domestic square footage at 16%-17% a year Providing valued solutions with the best prices, products and services. ____________ Copyright © 2005 and 2007 by Thomas L. Wheelen and J. David Hunger. Reprinted by our permission only for the 10th and 11th Editions of Strategic oversight and Business Policy and Cases in Strategic Management. 3. Strategies To build... If you want to rule a full essay, order it on our website:
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