Pricing Dilemma P&G

price quandary Assignment P & G Pricing Dilemma of Tide in Saudi-Arabian Arabia Introduction invigilate & pretend the world leaders in consumable goods yield been operating in Saudi Arabia for the past 50 summation years. During the years they retain evolved into capturing the biggest securities industry outlets, supermarkets, mini markets, hyper markets, and little canteens. Saudi Arabia is a development sparing with population growth of 26.4 Million, growing at a rate of 3.4%/year, and GDP/ Capital of $11,863. With international oil prices breaking new all-time highs, Saudi Arabias short-term economic outlook looks solid. This positive outlook has generated an almost expansive atmosphere among Saudi consumers and businesses alike. Strong confidence in the economy is boosting the consumable spending, hence the average Saudi house charter consist of 5.6/family are spending on average XXXX on household products. P&G and other detergents manufactures like Unilever, Henkel, local anesthetic brand names, and imported brands are among the players currently distri only whening their products in the state of Saudi Arabia. Appendix A shows the breakdown of the market. Current Dilemma If we focus on the Tide product of proctor and Gamble I came to notice that 1 Sachet of Tide sells for 0.16p/100gram while the 3kg floor sells for 6.3 pounds which is equal to 0.21p/100gram.

The first product is sold to individuals while the by and by one is sold to the house hold mass market. 1 The manufacture norm is that much volume you buy the lower the price, but in this case it looks like P&G is charging more to the household customers than individual user. Analogy A. Competition If we focus on the powder detergent products in the Saudi Arabian market, we have to find that P&G Tide product is dictatorial the market by XXX market share, while Unilevers (OMO) comes second, Henkel (Persil) comes third and National detergent Company (Al Wafear) comes last. The Saudi market is still dominated by powder detergents, P&Gs distributions is focused at... If you want to get a fully essay, order it on our website: Orderessay

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