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International Hotel Management The Russian Hotel Market Christian Cooper 17035935 Hospitality assembly line Management January 18th 2010 4,502 words International Hotel Management 1 INTRODUCTION (p 2-3) 1.1 1.2 BACKGROUND INTERNATIONALISATION & DUNNINGS ECLECTIC THEORY 2 RUSSIA (p 3-4) 2.1 INTRODUCTION 3 THE ENVIRONMENT (p 4-9) 3.1 3.2 3.3 3.4 3.5 THE COMPETITIVE MARKET THE MARKET OPPORTUNITIES new AVERAGE HOTEL RETURNS ON INVESTMENT THE run MODES OF THE CURRENT PLAYERS IN THE MARKET THE WIDER ENVIRONMENTAL FACTORS OF OPERATING IN RUSSIA (PEST ANALYSIS) ASSESS THE MERITS OF OPERATING IN THE KEY REGIONS 3.6 4 summonsAL ISSUES (p 9-12) 4.1 4.2 4.3 PROPERTY RIGHTS EMPLOYMENT & HR ISSUES SERVICE PRODUCT DELIVERY 5 COMPETITORS FUTURE DEVELOPMENTS (p 12-14) 5.1 5.2 worldwide HOTEL GROUP HOLIDAY INN STARWOOD HOTELS & RESORTS WESTIN 6 CONCLUSION (p 14) 6.1 CONCLUSION 7 BIBLIOGRAPHY (p 15-17) 7.1 REFERENCES 8 APPENDICES (p 17-18) 8.1 8.2 HOTEL BRANDS MODE OF OPERATION IN RUSSIA CULTURAL CONTRASTS 1 Hospitality Business Management Christian Cooper 17035935 International Hotel Management 1 INTRODUCTION 1.

1 BACKGROUND As hotel organisations expand their planetary portfolio, they seek to develop in new markets as wholeness method of international diversification. Emerging markets are essential to planetary growth. They are becoming the source markets for future business, and organisations with a ball-shaped vision need to invest in them now. 1.2 INTERNATIONALISATION & DUNNINGS ECLECTIC THEORY Dicken (1992, p120) highlighted that technological changes, particularly in the spaceshrinking technologies of transport and communication, help to bring up possible the internationalisation of economic activity and the development and geographical spread of transnational corporations. These advances have greatly influenced the amount of unconnected Direct Investment in developed and emerging...

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