Samsung

Topic: Competitive Advantage, Competitive Strategy Case: #10 Samsung Electronics Samsung Electronics (Korean) faces the mind-set of large-scale Chinese entry into its DRAM chip business. earlier deciding how to respond it should establish the sources of its competitive emolument. Does the company put one across a distinct dual benefit of being both(prenominal)(prenominal) low-cost and differentiated? This case provides detailed cost and price estimates across all significant DRAM increase generations and product architectures. After analyzing the multiple sources of Samsungs competitive improvement you are invited to draw in recommendations about how Samsung should respond to the growing Chinese brat of entry. It should be noted that for the father of Competitive Strategy, Michael Porter, it was axiomatic that firms could not engross both lowest cost and differentiation strategies simultaneously. His research showed that firms that move to bridge this contradiction became stuck in the middle, doomed to bring down than average profits. That was twenty six years ago. Have scientific and economic developments changed that principle? Case Preparation Questions 1.

What recommendation would you profit to Chairman Lee regarding Samsungs response to the threat of large-scale Chinese entry? 2. What were the sources of Samsungs cost advantage in DRAMs in 2003? 3. What were the sources of Samsungs price premium in DRAMs in 2003 4. What kind of advantage are the Chinese entrants seeking? How close are they to achieving that advantage? 5. How much of Samsungs performance is based on the reputed low-cost advantage? 6. Can Samsungs low-cost advantage withstand the Chinese threat on costs? 7. If Samsung is both low-cost and differentiated, how does it do both? 8. Why cant more firms in other industries do the same If you want to get a full essay, stage it on our website: Orderessay

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