Strategic Marketing

Roberto Villarreal BUSI 6390-60 Assignments for Thursday, February 9, 2012 Prepare written epitome of the two-case discussion questions listed below. 1. Citibanks E-Business dodge for Global Corporate Banking (download attachment). Refer to Chapter 3, Competitive Forces (Use Michael Porters Five-Force Model of Competition, Figure 3.2, and page 44 to analyze the spherical online corporate banking industry). Discussion Question: Given this analysis, is the industry fascinating or unattractive? Answer: The banking industry is a very(prenominal) profitable and attractive industry, and Citibank adjusted to the internet business changes and took favour of its benefits. Citibank Strategy for Global Corporate Banking is analyzed as followed: They talk the pressures stemming from buyers by, deploying web-enabled access points to allow customers to connect seamlessly to Citibank. They address the pressures stemming from other companies to provide buyers over substitute products by building a refreshed global infrastructure to deliver products and services online. They address the pressures stemming from provider bargaining, threat of new entrants and seller controversy by integrating products in new ways. 2.

Case # 3 (textbook), Competition in the Golf Equipment Industry in 2009 Discussion Questions: a. What does a five-force analysis of the golf equipment industry reveal about the intensity of contention and overall industry attractiveness? The five forces analysis of competition consists of these five areas. 1. firms in other industries offering substitute products, 2. buyers 3. authorization new entrants, 4. suppliers of raw materials, parts, components, or other resource inputs, and 5. argument among competing sellers in the industry. Competition in the golf industry is improbably fierce. This is due to the fact that there is a decline in... If you extremity to get a full essay, order it on our website: Orderessay

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