Value Chain Analysis - Airasia

Value Chain Analysis of AirAsia The value chain depth psychology is used to evaluate the value of each particular functional employment that is added to the organisations products or services as seen in Diagram 1 [pic] a) Logistics This involves all(prenominal) areas of receiving, storing of inputs when producing outputs. So far, AirAsia only operates on a sensation type of aircraft, the Boeing 737-300. Based on a report published by Aero Connections in 2004, that particular model was the best selling commercial natural spring of all times due to its efficiency and cost effectiveness. AirAsia withal has 1382 employees and they received proper on-the-job training workshops so that they can transact multiple roles effectively within a simple and jejune organisation structure. b) Operations It processes inputs to provide valuable products/services. AirAsia has always been stringent about(predicate) standards and procedures. AirAsia is aware that maintaining its passenger safety is of paramount importance as indicated in the surveys in the United States and Japan. Based on the companys 2003 annual report, AirAsia had joined ventures with GE Engine Services for a business alliance that allows the latter to be in charge of maintaining all AirAsias aircraft engines in the next five years.

AirAsia had also managed to achieve close operating benchmarks in terms of flights on time and baggage treatment where in 2004, the company registered 88% and 99.9% respectively. c) Outbound Logistics This involves delivering products/services into a distribution channel or to the final destination. As of previous(a) 2005, AirAsia operated 32 Boeing 737 aircraft that run over 60 routes across Southeast Asian regional network. Not only that, its aircraft interiors are also outfitted with tactual sensation red carpeting and plush leather seats to enable its guests to travel comfortably. In addition, it was also reported in tumid journals and magazines such as ABJ and AWM that many customers felt that AirAsias cabin... If you destiny to get a full essay, order it on our website: Orderessay

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