Vogue

This is Vogue, we would like to write a story about your parvenu comp each. The ph 1 call was a dream come veritable for Elizabeth Preis and Dickon Addis, founders of Beautiful Legs BY POST, which was a London-based mail-order business selling quality tights to professional women throughout the U.K. Their company had started accepting orders on October 10, 1995, only atomic number 53 day before the phone call from Vogue. They knew that publicity from one of the premier fashion magazines in the U.K. would give a tremendous advertise to their fledgling venture. Since graduating in July with MBA degrees from INSEAD (The European Institute of Business establishment located in France), Elizabeth and Dickon had worked hard to implement the business proposal that they had written when they were classmates. Each had invested £4,000 to launch Beautiful Legs BY POST. With the cum money in hand, they had found a supplier of tights, purchased a mailing list, and printed and mailed 4,000 catalogs. They had not yet paid themselves any salary, and had not budgeted to do so until December. Their plan called for a mailing of 80,000 catalogs in November, to be followed by two mailings of 20,000 catalogs each in January and February. To finance those mailings they needed to conflagrate £110,000 within the next month.

The Concept After graduating from Wellesley College in 1991, Elizabeth joined Bloomingdales department shop class in New York as an assistant department manager, specializing in Career Collections By the time she left the store in 1994 to study at INSEAD, she was a department manager for the European actor Collections, with average monthly departmental sales of $800,000. She managed a aggroup of two assistants, 12 sales associates, and two stock associates. In increase to her management responsibilities, she was buying/purchasing in Bloomingdales own confidential label division. As she thought about her future, Elizabeth was enthusiastic about retail: There is just no other industry... If you want to get a full essay, order it on our website: Orderessay

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