It is important for companies to have excellent marketing strategies because this will modify them to advance against their competitors and attract more consumers . Marketing strategies integrate the activities gnarled in marketing , sales , advertising , public traffic and networking . these must work together to enhance the company s theatrical role reinforce the brand strength , and ensure that the company is lucid from the competitors (Pinson , 2008 ,.44 . However , there argon umpteen companies that , in to plow their products or services , tend to exaggerate their tactics and neck across as deceiving the public Companies are aware that they are not allowed to misdirect the public and should except show hi-fi and factual information regarding their products and services We may forgive simple enthusiasm or puffery in advertisements , as when a barter claims its products are absolutely the best (Rogers 2001 ..318 .
In this case , the companies are and trying to sell their products . No one wants to sell a product by saying that they are not the best in the market . However , there are roughly companies who think that they can deceive the public through fictional advertising . These companies try to deceive people because they believe that this is the only way in which the public will transact with themOne of the many fields that is affected by false advertising is the wellness care field . Numerous health insurance companies deceive their clients by imposing hidden fees and surcharges and imposing membership fees that are unnecessary . They do...If you want to get a full essay, found it on our website: Orderessay
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