Supply And Demand

Supply and Demand Carayannopoulos article Research in motility : A Small Firm Commercializing a New engineering from the journal Entrepreneurship Theory and Practice offers a fascinating and edifying calculate of the ripening and eventual marketing of the blackberry bush . Thea article details the marketing methods and technological and legal challenges faced by Research in motion (RIM ) during its campaign to develop and clit the blackberry to consumers . The firm began as a small selective information technology firm located in Waterloo , Ontario and Carayannopoulos presents in stark(a) detail the story of how this firm came to develop a new-to-the-market fruit and offers the opportunity to discuss the challenges a small firm faces in commercializing a new technology while also discussing the ramifications of genuineness of a firm and technology , the implications of technology standards , network effect and complementary goods , and partners and social capital as resources (Carayannopoulos , 2005The article is late informative because it represents the ability of a firm s executives to recognize a marketing opportunity and to gauge close to precisely , the guild s ability to exploit the opportunity . When the Black Berry went into development RIM had only 270 employees and was trying to promote wireless netmail products . Nevertheless , it was significantly ahead of its nearest competitor with applaud to the technology and its revenues in fiscal 1999 had more than doubled from the social class before to 70 .5 million showing tremendous cover , the firm decided to press on into new territorial dominion and the Blackberry was bornThe BlackBerry technology entered the market as an almost unique product in that it allowed individual users several functions not previously available from brisk product-technologies . The BlackBerry user could comfortably maintain a single enterprise e-mail account eliminating the need to check numerous email accounts .

Messages sent to a user s enterprise email address were automatically pushed to the BlackBerry handheld , where the user was notified of their arrival and could read and reply to them , the complete process occurring within minutes this function alone was an benefit upon existing competitor products which required the user to connect and hassock email to the device , often resulting in missed or untimely receipt of messages which was , of course , less desirable to consumers than what the BlackBerry offered (Carayannopoulos , 2005In addition to these functions , the BlackBerry included personal information oversight functions such as an address book and calendar and it could be synchronized with the user s desktop when placed in a docking cradle and it was also light and power-efficient , able to come about for 500 hours powered by a single AA bombing attributes which sealed it apart from the competition (Carayannopoulos , 2005The BlackBerry may be a bit pricey , which conflicts with it s appeal at a mass individual level , Though the product demonstrates a company s astute gauging of market-needs and technological development , the difficulties associated with the patenting of certain technologies and interfacing with existing networks , along with the 399 debut retail dollar price offers a useful lesson in consumer...If you want to get a total essay, order it on our website: Orderessay

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