Airline

LONG-FORM
CASE ANALYSIS
FORMAT

___________ (Michael)___________
Participants Name

___________British Airway___________
Case Name


summon 1
Central Issue


How does John fountain decide to go ahead the Go for It, the States! forwarding? Or should he just give up doing each publicity?

Recommended Course of Action


He should go for the Go for It, America! promotion and put more attention on publicizing and create more sensory faculty for BA.

Basis for Recommendation

John government agency either doesnt promote any social occasion or make the promotion bigger than the competitors. As a V.P. of marketing, he has to do it big.








Page 2
Reasonable Alternatives


Both of these two options Increase advertising and A Big Idea- Promotion impart be my possible pick actions. As I mentioned before, John Power either codt do anything or make the promotion bigger than the competitors. Moreover, I think he should focus on the behaviors which provoke build awareness for BA.

As a matter of fact, I think in the situation of the case, its useless to do anything to change the behaviors of the customers. However, as a V.P. of marketing, John Power equable has to do something (This is the reason why he exists in this company).



When he can not do anything to change the behaviors of the consumers, the best thing he can do is building brand awareness of BA for the customers. In this way, when this very difficult period pasted, consumers will still choose British Airway because they have a clear brand image of BA.

Significant Factors


Customer Behavior
Management
Competitors
Advertising/ Promotion
Time
Brand Awareness
















Page 3 and pages following
Discussion


Customers Behavior: What are the customers reactions when they count this kind of situation? When the customers know that they may face the terrorist line of work when they take flights to Europe, for sure that they will stop going to Europe. Its a life safety issue; not...If you want to engender a full essay, order it on our website: Orderessay



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