Bartholomew Hospital

SSUE:
- what criteria should be applied in selecting a clean remark and change on the corporate individuality of bartholomew county hospital?
- what frame and opthalmic identity is most appropriate for bartholomew county hospital considering the changes to be undertaken in the positioning and corporate identity of the company?

AREAS OF attachment:
1) Background & Environment
a. BCH is located in Columbus

CRITERIA:
1) to be comprehend by the gen public as a premier wellness accusation supplier
2) location and geographical consideration that 32% of BCHs inpatients were residents of some other counties
3) Hospital was accepted by the general public, who were primary customers that BCH indispensable to attract vs Medical Center as accepted by the medical staff and BCH needed to attract health care specialists. - this should be weighed carefully as to which is much more authoritative the hospital image from the gen public or from the medical staff.




4) for visual identity, as a whole what operate BCH is able to domiciliate currently and will be providing in the future - would it think of conventional service (cross), or services sharpened on birthing/ flow of life (waves), or healthy and life-giving services(sun)

RECOMMENDATION:
1) the company should take out the bartholomew county from its name - because accdng to the consumer focus group comments it is a name difficult to remember and spell. It also implies that only residents of Bartholomew County were eligible to use the hospital facilities.
2) Columbus should be considered as part of the name- since one of the major visual identity change of BCH was devoted to a $40 million new building inspired by the public architecture in Columbus
3) Regional may also be a good addition to the new name-because this would help in taking the local name implication out of the scene and would build the hospital a bigger opportunity to market their services to a larger audience
4) the corporate image as viewed by the general public...If you want to get a full essay, bon ton it on our website: Orderessay



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