Singapore Informatics & Business Management Education Ltd.
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MARKETING
The earths Cheapest Car Tata Nano
outlook Name: LE TRAN DANG NGOC
NCC Candidate Number:
Examination Cycle: March 2010
TABBLE OF CONTENTS
SECTION 1: ECONOMY price schema OF TATA NANO3
Introduction4
The determine strategy and why it is chosen4
Positives of economy strategy6
Negatives of economy strategy7
SECTION 2: PRICING STRATEGY OF THE NANO IN EUROPE8
Introduction9
Why Tata should choose the penetration strategy9
Advantages of penetration strategy10
The pricing strategy matrix12
Where Tata should use this strategy in Europe13
SECTION 3: DRAWBACKS AND REPERCUSSIONS OF
CHARGING LOW PRICE15
SECTION 4: THE LAUNCH OF TATA NANO IN EUROPE
AND THE USA18
merchandise analysis19
Product analysis23
Conclusion24
How Tata should modify the Nano25
REFERENCES26
SECTION 1:
ECONOMY PRICING STRATEGY OF TATA NANO
Introduction:
Tata Group is the largest private corporate separate in India and has been recognized as one of the most prize companies in the world. With a range of company divisions spanning every apt market, Tatas motor division has become a reputable leader in commercial vehicles segment. In January 2008, Tata Motors unveiled its masss Car, the urban sporty mover Tata Nano, which India and the world submit been looking forward to. The Nano brings the comfort and safety of a gondola within the reach of thousands of families, because it is a super-low cost entry to a class of Indian consumers who cannot afford a car for 5,000 U.S dollars the terminal price at that time. Thus, it is called the one lakh car which averages 100,000 rupees or approximately £1,500. The car is expected to…If you want to get a full essay, order it on our website: Orderessay
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