E Commerce

BBIT 436/CISY428 E-Commerce (3 Credits)
Prerequisite: BBIT 325, CISY311
Purpose of the scat:
The course presents a steadfast foundation in all aspects of conducting business in the networked environment, oddly over the net.
Expected Learning Outcomes:
At the end of this course, the scholarly person should be able;
* Understand the principles of e-commerce.
* Understand the models and channels for e-commerce, including active commerce.
* Understand the complexities of the marketplace for e-commerce.
* Understand legal and regulatory constitution issues that affect e-commerce.
* Use a markup language in e-commerce.

level Content:
Introduction to electronic commerce: definition, advantages and disadvantages, categories, economic structures, historical development. Internet and the world wide web: protocols, intranets/extranets, web design. proviso E-commerce initiatives: business plan, revenue models, web site usability, web merchandising. Internet law: borders and jurisdictions, intellectual property, cybersquatting and ethical issues. Implementation: Designing, building and evaluating websites, marketing a website, promoting products and services.

Mode of Delivery:
* Class lectures
* Practical research laboratory sessions.
* Group discussions.
* Independent study.





Instructional Material and/or Equipment
* A computer loaded with a content management system.
Course Assessment:
* Continuous Assessment40%
* End of Trimester Examinations60%
Core Reading Materials:
* Fasli, M.: Agent Technology for e-Commerce. Wiley higher(prenominal) Education, 2007.
* Papazoglou, M. and Ribbers, P.: e-Business. Wiley Higher Education, 2006.
Recommended Reading materials:
* Rayport, J.F. and Jaworski, J.: Introduction to E-Commerce. McGraw Hill, 2004.
* Dietel, D. and Nieto: E-Business and E-Commerce, How to program. Prentice Hall, 2001.
* Chan, H., Dillon, T., Lee, R. and Chang, E.: E-Commerce. Wiley Higher Education,...If you want to cast down a full essay, order it on our website: Orderessay



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