This report is an ratement of the risks and business opportunities for Billabong, in manner of speaking swimwear and surf wear to the classic foodstuff. In this report you pull back out find a pounder analysis where we find that the policy-making environment is unstable and there is an abundance of corruption. The economy is not stable with high level of debts which will cause an emergence in unemployment which eventually leads to less spending power. Furthermore former(a) factors such as the legal analysis shows an inefficient discriminatory system and there is not enough protection of able property in Greece. Environmental analysis shows that Greece has a spotless climate for the sale of Billabongs products. The mode of entry we have chosen is exporting which we find we can control best referable to low financial exposure and gradual market entry. Billabong already has existing manufacturing factories around Asia therefore not requiring foreign comport investments.
Introduction
We are making an assessment of the risks and business opportunities of entering the Greek surf and swimwear market. In this report, you will find a definition of our products and company, an extensive PESTLE analysis of Greece as well as the mode entry we find most suitable.
We chose Billabong because it is a enormous Australian Multi National Corporation that has not entered the Greek market and we feel like they have the infrastructure to do so.
The PESTLE analysis will give us a deeper shrewdness to the political, economical, sociocultural, technical, legal and environmental situation in Greece. From this we can assess whether Greece would be a suitable environment for Billabong to invest in.
commentary of product and company
The surf wear brand Billabong International Ltd was founded on Australias Gold Coast in 1973 by sure director Gordon Merchant and his wife Rena. After consolidating its operations in Australia in 1970s, they started selling Billabong products in Japan, Europe and the...If you want to get a full essay, order it on our website: Orderessay
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