Eduardo Parra
Admistrative -------------------------------
Professor
Hardvard
March 28, 2007
Table of Contents
Introduction ……………………………………………………………………….Pg. 3
Backgroundâ€" follow selective information Market overview……………………………Pg. 4 Description of Decision fashioning Progress- Analysis…………………...................Pg. 3
Analysis Takeaways ………………………………………………………………Pg. 3
Implementation of the Decision ………………………………………………… Pg. 11
Conclusion ……………………………………………………………………….Pg. 13
Exhibits ………………………………………………………………………. Pg.14
References ……………………………………………………………………….Pg. 15
TelusPrepaid Position in the Prepaid Calling Card Market
Introduction
TelusPrepaid, a fully owned subsidiary of TelusTelecommunications, operates in the postpaid business computer menu market. Over the last two years TelusPrepaid has bemused considerable market share in the calling card arena.
The poor performance of TelusPrepaid has left TelusTelecommunications with the decision as to whether or not the calling card business fits it overall unified strategy. Over the years TelusPrepaid, a long-time prepaid card market dominator, has spent much of its energy gaining market share. However, as the planetary prepaid market transcends to the maturity stage, Telus faces the decision to continue as an active player in this challenging market or cut its losses. The industry as a whole is presently going consolidation, experiencing shrinking margins, faces steep competition. Fierce competing for price and market share, while trying to maintain a profit has travel almost an impossible task for TelusPrepaid
Backgroundâ€"Company Information Market overview
TelusTelecommunications and TelusPrepaid work together to form one of the industries lagers distributors of prepaid calling cards with sales of $500MM a year. Teluscards offer one C different cards...If you want to get a full essay, club it on our website: Orderessay
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