Diana L. Haytko Missouri severalize University DianaHaytko@MissouriState.edu Erika Matulich The University of Tampa ematulich@ut.edu
Recently, global warming and environmental issues have come to the forefront, with companies like Coca-Cola joining General Electric Co., Toyota, IBM and others to focus on sustainability (Bush, 2008). The results of this learning uncover additional factors beyond those found 15 eld ago in studying blue jet advertisement and consumer behaviors. However, akin(predicate) to previous research, consumers who ar more proactive with their environmental behaviors besides have better attitudes toward green advertising. The results imply that green advertising may be best at reaching those who are already practicing green behaviors. Introduction Environmental concerns have been on the agendas of industry and academia for more than 30 years. Recently, they have resurfaced as a top issue (Bush, 2008). Al Gore was named a runner-up in Time magazines mortal of the Year contest after receiving the Nobel Peace Prize for his bring on Global Warming and Environmental concerns (Walsh, 2007). Environmental issues as well as have strategic implications for organizations (Banerjee, 2002).
For example, Erdman (2008) claims that eco-consciousness is now an expectation and that numerous brands crosswise categories are in a race to see who kitty be greenest. Consumer concerns about the environment have been on the plus in recent years (Chitra, 2007). With the increasing number of green customers, businesses attempt to understand and respond to external pressures to improve their environmental performance (Chen, 2008). The green movement has so much pulse that the term going green had 15.6 million hits on Google in January 2008 (Erdman, 2008) and 31 million hits just over two months later. merchandise practitioners and academics attempt to identify and understand green consumers and their...If you want to strike a full essay, order it on our website: Orderessay
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