Rolltronics - Case Study

Executive Summary

The computer sedulousness is one of the most competitive and highly progressive market segments in the electronics industry on a global scale. This primarily due to the fact that computer applied science and its applications are interlinked with the telecommunications, networking and other dependant industries. The IT industry is known to be a trend setter when it comes to product development, cost trenchant manufacturing and marketing techniques adopted to penetrate the market or relieve oneself the market share. It is the view of some analysts that the PC market is on a decline and going towards to an end in the industry action cycle. But it should be noted that a life cycle can undergo another S-curve because of an innovation in the industry or product. With the introduction of innovative products in the PC industry with competitive styles and prices, the industry can experience a new growth. Increasing use of nano engineering science, introduction of notebooks and thin-client servers has lead to backup man of traditional desktop computers. The IT industry always undergoes technological changes and with furrow discontinuities, several changes take place. Many factors will lead to the basis of business discontinuities.

This report addresses the strategic issues that a small IT partnership that it would face with the introduction of the US $15 PC by Rolltronics.



The various implications due to this introduction are highlighted. Following technology discontinuities, there are various threats and opportunities that arise and these are detailed as well. Ultimately the strategies implemented to defend against the new changes are analyzed. It is vital for companies to take the right step in the typesetters case of changes that are to take place in the industry.

1.0 Introduction

The IT industry is a very huge industry which includes companies that research & design, manufacture, grapple and support any type...

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