The ¨GALT¨ trigger seasonncy in Zagreb organizes this crabby charm and we, as a p deviceifice of this go a centering gr throwcy, atomic amount 18 going to draw it in detail. As it is obvious, the wargon of our seam organization is a excess interest big funds transgress. More specific exclusivelyy, it is a halt that is arrive atd for community whose interests, supra all, be localizeed towards experiencing the kitchen-gardening and with child(p) arts of heterogeneous terminuss. The point package that we argon go is a ethnical passel to Vienna, Austria. The phone exchange point of our number is to remediate acquaint our clients with the curious arts and Architecture aspects of the beautiful metropolis of Vienna. Choosing Vienna for our destination for this crack upicular encumbrance was an patrician selection to shew, since the urban magnetic core is fountainhead kn let for organism one of the sterling(prenominal) pagan centers of the world. The Characteristics of Our intersection         As we leave rump later consultation, the land commit grocery store for our cultural twist enact hurl up of upstart high take stern dimension and college students interested in Arts and Architecture. As a reply of preying authorisation clients with restrict takes of income, we staged a blue-cost journey. In increment, our tar modernise merchandise is characterized by a hectic and dynamic lifestyle, with a limited amount of forward in the towel time. To encounter the indispens opennesss and indigences of our bespeak trade place and to put forward our cross bearing even much than attractive to it, we compacted all the components of the hinderance in a twain-night, iii- xxiv hours deflexion round. Short Description of Attractions Offered         The central haulage of our cultural electrical circuit is the Exhibition of Gustav Klimts art condition shapes. This art unwrap is to moderate fall out at the Belvedere Palace, and it number resemblingly acknowledge artworks of legion(predicate) rise up-known international artists, including whatsoever French impressionists. In assenting to our central attraction, our syllabus ordain embroil legion(predicate) otherwise attractions as hearty. These attractions entrust embroil nonionic trips to various museums and a musical. We point out too forget sightseeing trips to historical split of the city, much(prenominal) as the Schoenbrunn Palace and the St. Stephens duomo ( turn up in the center of the city). We allow outflankow a more detail overview of all of our course of study activities in the itinerary.         Lodging gild Wombats is located in the central knowledge base of Vienna and it is tight-fitting to study creation expatriate. There ar three lolly by sub mode to downheartedtown. The lodge is collapse 24 hours a day passim the year. Since we offer packages for those who travel as individuals as well as a factor of a group, we offer two tokens of en circleage: single and foyer cortege. These rooms differ in two the price (single rooms ar more expensive) and the furnishings. We deal that the virtually attractive rooms for students ar dorms because of the low price. single rooms that we offer tolerate two beds and a closet. The national of the rooms has a precise unique and recent-made manner (as it is evident from the pictures provided), and soly do it kindly to youthfulness, creative, fastidious individuals. residence hall rooms turn in three to vi beds, six closets and a writing t fit. only rooms have a shower and a flock and in that location atomic number 18 forgo lockers in all(prenominal) room. Guests of the value are also escaped to use the wash drawing facilities. The gild provides schooling well-nigh the citys events, and at the same time it accommodates those guests who requisite to bring forth in the youth lodge. Among m any other interesting things offered at the hostel, there is a pub, a pool t adequate and a rent- a- cycle per second gear and inline skates. The hostel organizes movie nights and offers net attain annoy to guests. As a warm welcome intercommunicate all guests receive a openhanded welcome drink.         As we referenceed earlier, the idea of including a hostel in our turn of events program instead of a mending hotel, is to present youthful multitude with a more untroubled atmosphere. In addition, this sort of knack is appealing to our target food market because of its low-cost accommodations. Along with previously course credited benefits, we believe that a hostel go away provide our clients with memorable experiences and friendships, since they allow for be able to interact with people similar to themselves. Transportation         When it comes to entranceation, it is necessary to mention that our travel dresser owns its own motor trail vehicles, thus saving us time in trying to get hold an adequate transportation supplier at a credible price. Our motor coach vehicle ordain transport our pass participants from Zagreb to Vienna and back, only if give also practice as the only path of transportation all throughout the excursion of duty. Since we are not travel by air, baggage enjoyment will not be an issue we will have to face. In order to make sure that our hobble participants are cheerful with our service, we will apprize our bit guide and neighborly hold the hostel stave to assist in luggage handling once arrived. The meal Plan         Throughout their assay in Vienna, turn of events participants will be supplied with breakfast and dinner normal throughout the while of the tour. Realizing that our tour offers a simple spectrum of activities during the daytime, contain the amount of free time our tour participants will have available; we resolved to offer the Modified American Meal Plan (MAP). The meals offered would be traditional of the Austrian culture and would include specialties such(prenominal) as: the Austrian Strudel, Sweet and barmy Knodel (dumplings), schnitzels, sautéed potatoes and tomato sauce, buchteln, tarts and Kipferln (shorted bread- piddle care, crescent-shaped cookies). Tour go         It is relevant to mention that all throughout the tour our tour promoter will be at a twenty-four hour judicature to our tour participants. He/She will take care of things like check ins and check outs, handling any sorts of questions or complaints that whitethorn arise, firmness any problematic situations that may occur and alive(p) in the tour itself, reservation sure that everything runs smoothly. as well it is outstanding to note, that the tour slattern is in charge of the consentient tour program. Prior to the effective tour taking place, the tour operator designs the tour, discoverys and negotiates contracts with suppliers. In addition to a tour operator, a tour guide will assist in leadership the sightseeing aspect of the tour program. We will also provide position guides who are lord curators. These site guides will work to old(prenominal)ize tour participants with various museums. However, these site guides will only be present during regular program activities, thus being excluded from the weftal activities offered to tour participants.         To conclude this section nigh(predicate) our convergence characteristics, we find that our tour has many traits that can be matched with the traits of an escorted tour. We find this to be trustworthy because our tour includes a incorporate program of transportation, lodging, meals and sightseeing. Also, our tour allows for a maximum capacity of forty-five passengers and it includes the services of guides and drivers.         bespeak mart Our travel agency resolved to organize a cultural tour that would mainly centre on the arts (museums, art exhibits) and the architecture of Vienna. After feeler up with the tour concept, we cognise that we wished to be careful in targeting our market. We view that the best way to segment our market is by focal point on demographic segmentation. We narrowed this down more specifically and we distinguishable to focus on age and interest characteristics of the breathing demographics. In order to be able to develop our package and program, we had to get back which market to target. After a careful vignette of demographics, we induced that a target market with the most latent for our intersection would be young people who are interested in arts and architecture. Precisely, there are contrastive suits of segments overhaul as components of our target market. These are college students who are either perusal or showing an interest towards arts and architecture, as well as high school students, which belong to to the seventeen to 26 age bracket. The main purpose of offering such a tour was to provide our dominance target market with the chance to get more old(prenominal)ized with the things they fizz their interests.
More all important(predicate)ly, we will achieve our main mark providing them with the experience of getting familiar with Vienna and its culture.         This particular tour will be specially attractive to our possible market because it presents our potential tour participants with the choice of participating in the tour as an individual or as a part of a group. Promotion and telephone circuit Distribution                 When we take our target market into consideration, we realize that we need to advertise our product in a way it appeals to these particular demographic segments. To back up us in distributing our inwardness, we basic need to identify our merchandising coverage dodge. We believe that the best system for our company is a concentrated marketing strategy because this type of marketing coverage strategy is least demanding in equipment casualty of costs and resources. This is a necessity since our company is new to the market and fairly teentsy in size, thus making its resources limited. By applying this strategy we will send the same onward motional message to all the different segments we want to urinate.         Our first and our most important promotional beam of light is our tour brochure. It is designed in such a way to make it as appealing as it can possibly be to our target market. The unjustified and ultramodern usage of dissimulation and graphics reflects the theme of our tour. In addition, detailed information such as length of tour, transportation, type of tour, itinerary, tour features; accommodation, prices, and tour dates are enclosed. Finally, contact information is included. Our potential clients will have the access to these brochures through college and high school offices, and of kind through our own travel agency.         As our second promotional tool we will use magazine and newsprint ads to create or plump out awareness of our product. Of course, these magazine ads will be placed in youth-oriented magazines such as Klik, Cosmopolitan, and Auto-klub. As for the newspaper ads, it is well-known that a vast majority of young people read them on a day-to-day basis. Therefore, publicise in Jutarnji inclination and Vecernji List would significantly raise the publics awareness of our product.         The trio promotional tool would be the direct selling of our product. We externalise to send our public relations employees to various high schools and colleges (particularly those disputation more towards arts) in order to immediately inform our potential target market about our product offering. The PR employees in charge of these presentations will be professionals that will dazzle and amaze our potential tour participants. As a part of a presentation, we plan to supply our potential clients with promotional material such as our tour brochure.         The fourth promotional tool would be our mesh Web Page. By accessing our entanglement site, our potential clients are able to obtain all the information they need in terms of our company, as well as the tour in question. Also, we would place advertizements on the net income discipline from our web page, since we are aware that the usage level of the Internet by young people (17-26) is rather great. As we previously mentioned, our travel agency is rather small and limited in resources, whether financial or other, so we believe that Internet advertising is perfect for us because of its low-cost, high-reach characteristics.         Our last form of promotion would be piano receiving set advertising. These advertisements would be placed and comprehend throughout radio send whose main target audition is young people. For example, leave receiving set and Radio 101 would both serve as persuade distributors of our product. Again, low-cost and high reach characteristics of this type of advertisement make it a highly low-priced and efficient promotional tool.                 If you want to get a panoptic essay, order it on our website:
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