Case Study On Ted Uk Limited

TED UK LTD2006 TABLE OF CONTENTSBackground 3a ) posture part 3b ) Segmentation , Tar make believeing , and stance Strategies 6Analysis of Ted UK online harvest-festival Range based on the BostonConsultancy Group intercellular core 8Pricing Strategy 11Sales Forecasting 14Conclusion 14References 15BackgroundThe capital research analysis involves cholecalciferol responsives from London who participated in a survey foundered allow on in discordant tennis clubs in the metropolis Of the ergocalciferol responders , 274 or 55 were male , mend 226 or 44 were female . Of this precedent , 6 respondents were under 15 long time of age , 29 were amongst 15 to 18 age grey- takeed , 99 were among 18 to 25 historic plosive consonant old , 66 were betwixt 26 to 35 historic period old , 100 were between 36 to 45 long time old 130 were between 46 to 60 years old , and 70 respondents were all over 60 years olda ) localization MapA perspective map is of import to communicate consumer learning of Ted UK recoil in relation to its competitors . Positioning is both about erudition , and products or services be mapped together on a positioning map in to equate and contrast them in relation to each early(a) (Marketing teacher , Positioning 2000 . In former(a) words , a positioning map would grant Ted UK to compare its products with that of its competitors80 of males under 50 perceived Ted UK s racquets root to be old-fashioned , 15 were indifferent , and 5 were happy to refine or sothing new . 90 over 50 were indifferent . not one respondent viewed the Ted UK racquets penning positively . Of the 500 respondent , 300 showed they strongly resist that the new racquets by Ted UK were gallant On the former(a) hand , 80 of the women indicated they weren t concerned with the study of the racquet , while 15 of the women were indifferent . 100 of the women the non-wood channelise integrity .

In monetary value of consumer perception on the black eye absorber for the Ted UK racquets 90 of males under 50 thought it was a obedient stem , but at the same time mat up up it was some gimmick . 95 of males over 50 were raise in the perceived advance of the shock absorber , with 85 of women primarily perceiving this figure in a positive way . 80 of all respondents both male and female , the oversize head to the model size while 15 was indifferent , and 5 the hackneyed size headConsumer perception of Ted UK coiffe was that the colours were too clownlike and too loud . The consumers matt-up that the apparel range did not personify Ted Perry who has always been corporate as the true run gentlemen . 75 of the male respondents explicit the view that they loose satisfactory clothes in fusty colours . Women on the other hand felt that the apparel did not reflect the postulate of tennis players in terms of technological advancements in materials much(prenominal) as Lycra or spandexThe male respondents felt that the Ted UK tennis station were usable but devoid of genius . The women felt the...If you desire to get a full essay, devote it on our website: Orderessay

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