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Friday, July 26, 2013

Corporate Social Responsibility

???? ? ? ?? ??? ????? ?????? ????? ????? ??? ??? ???? 1964?, ?? ???(Marshall McLuhan)? ???? ??(Understanding Media)?? ??? ???? ???? ?????? ????? ?? ??. ???? ?? ??? ???? ??? ??? ???? ?? ? ??? ?? ??? ??? ?? ?? ?? ?? ???? ?? ?? ??(Doyle Dane Bernbach, DDB)??. ??? ???? ?? ??? ?? ??? ???? ???? ??? ???? ??? ?????. ??? DDB? ? 2? ?? ???? ????? ?? ? ??? ???? ??? ???? ??? ???? ???? ???? ???. ??? ??? ?? ??? ????? ????? ??? ???? ??? ??? ?? ??? ? ???, ???? ????? ??? ??? ????? ??? ??? ??? ??? ???. ??? ??? ???? ??? ???? ??(Needs)? ??(Wants)? ?? ??? ?? ???? ????? ??. ? ???? ???? ???? ??? ??? ???? ????? ??? ?????. ??? ??? ???? ??? ??? ???. 90?? ?? ????? ???? ???? ??? ???. ??? ??? ???? ???? ???? ???? ??? ?? ??? ?? ?? ??? ???? ??? ?? ???. (3) ? 3? ?? : ???? ?? ??? ??? ??? ??? ? 3? ??? ??? ?? ??? ???. ????? ???(The Body Shop)?? ????, ????? ?? ????(Liz Claiborne)? ?? ?? ??? ?? ???? ??? ????? ????? ? 3? ??? ???? ??? ??? ???. ???? ?? ???? ??? ??(Anita Roddick)? ?? ??? ???? ???? ?? ???? ??? ???? ?????? ????. ??? ? ???? ??? ??? ??? ??? ?? ??? ???? ????? ???? ??? ???? ??? ?? ???? ???? ????? ? ????. ?? ???? ?? ???? ?? ??? ?? ??? ??? ???? ?? ???, ???? ? ???? ???? ??? ???? ???? ??? ???? ??? ????? ?????? ???? ?? ??? ?? ?? ??? ? ? ??. ??? ? ?? ??? ????? ??? ?? ???? ???? ??? ??? ??? ??? ? ? ??.
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???? ???? ??? ? ????? ? ? ?? ??? ??? ????? ????? ???? ??? ??? ???? ??? ?? ??? ??? ???? ?????? ???. ?? ??? ????? ???? ?? ???? ??? ?? ??? ???? ??? ?? ??? ??. ???? ?? ????? ???? ???? ???? ??? ???? ????? ??? ?? ???. ???? ??? ?? ??? ?? ??? ??? ???? ???. ?? ?? ????? ??? ??? ??? ?? ??? ??? ??? ???? ?? ???. ?? ?? ???? ??? ????? ????? ???? ??? ?? ???? ??? ??? ???? ??? ??? ?? ? ??. 3. ???? ???? ?? ? ?? ? ?? ?? ???? ??? ???? ??. ?? ???, ??? ???, ?? ???? ?? ????. ?? ?????(Social Marketing)? ??. ??? ???? ??? ??? ????? ?? ?? ??? ????? ? ??? ???. ??? ??? ?? ???? ??? ????(Consumerism)? ????? ???? ??? ?????? ???? ???? ???. ? ?????(nonprofit Organization)?? ??? ??? ????? ??? ??? ??? ????? ???. ???...If you want to get a full essay, order it on our website: Orderessay

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