Energy drinks.

INTRODUCTION Over the past year, the grocery caudex for push inebriations fastly boomed, especially with the arbitrary advertising and promotional campaigns for cherry-red Bull and then by Speed and Shark. Interestingly, Red Bull, the human beings leading aptitude tope was originally launched in Lebanon in 1999 but the ingathering failed repayable to poor tradeing. In 2002, the product was launched again and due to its success, differently capacity drink brands briefly followed to take advantage of the abrupt creation of the new foodstuff upsurge. Despite the debates over the facial expression effects of such zilch drinks, the market has grown at skyrocketing levels. RESEARCH OBJECTIVES The objective of our research is to learn consumer aw areness and perception of energy drinks, especially among the students of the Lebanese American University. Our research question is: How do LAU students perceive energy drinks and to what fulfilment are they aware of them. SAMPLE DEFINITION Our line of credit constituted 100 questionnaires distributed on LAU campus. We also selected LAU as our thrill research population because LAU students break away to represent the target market of energy drinks as they are characterized as the affluent, young, and highly ameliorate members of the Lebanese society. METHODOLOGY Our questionnaire constituted of society questions.

The first question of the questionnaire aimed at find the times and cause on which customers consumed energy drink. We view four study attainable occasions namely hump sports, clubbing, studying for exam or when thirsty. The second question aimed at determining the type of energy drink that the respondents consumed, and we gave them four major brand names namely Red Bull, Gatorade, Speed and Shark. The no. question aimed at determining the frequency of consumption, and we gave the respondents three lastingness answers, namely once to twice a week, three to pentad times a week, or once a month. If you indigence to get a fully essay, order it on our website: Orderessay

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