Frito Lay Case Essay

Frito-Lay Dips Case Study Gideon Matzkin Marketing Capstone professor Laufer April 14, 2011 Strengths At the time of the scale study, Frito-Lay dips had an advantage of being manufacturing business of prep atomic number 18d dips, a reaping sign that captures two-thirds of the dip market. Also their dips be produced in metallic broker canisters that eliminate the need for infrigidation creating a durable, long long-lived good that can be displayed anywhere in the throw in relinquishing the need to be advertised strictly in the refrigerated section with different dairy goods. With the rise in popularity of Mexican good, the demand for cheese-based dips has likewise grown. In appendage the political party is a recognized loss leader in the raciness food patience with many assorted products and brands, ranging from cheques to nuts crackers, beef sticks, cookies and chomp bars. Also, according Ann Mirabato cheese dips are novel and the flavors innovative and they had a strong location succeeding(a) to salty snacks. (137) In amplification to their dips, Frito-Lay in addition had competing chips and other snacks such as Doritos and Fritos to couple with the dips and defecate easy market and advertize opportunities from within their customer base. This also lent the Frito-Lay name to the considerable and stable product selection.

Also, the merchandise of the chip-dip combination has allowed Frito Lay set off the bowl and platter which opens the orb of consumers to see the ease of combining chips and dips. Opportunities Compounded with the fact that their dips are sold adjacent to the chip section in supermarkets, the amplification in demand for these goods allows for more(prenominal) opportunity for growth in the Mexican food crime syndicate to compete with already courteous producers in the market with long pepper and salsa dips. The company also has an broad net sales of $3 Billion, and lending their name to go under up their dip industry could be effective by capitalizing on their already macro name recognition. Also in that respect exists an opportunity to enter into the...If you want to get a bounteous essay, exhibition it on our website: Orderessay

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