Daimler Chrysler Merger

|In May, 1998, Daimler-Benz1 and Chrysler Corporation,2 two of the worlds leading| | |car manufacturers, agreed to integrate their businesses in what they claimed to be | | |a jointure of equals. The DaimlerChrysler (DCX) unification took salubrious-nigh one | | |year to finalize. The process began when Jurgen Schrempp3 and Robert Eaton4 met | | |to discuss the possible merger on January 18, 1998. After receiving approval from| | |a number of groups, (Refer manoeuvre I), the merger was completed on November 12, | | |1998.

| | | | | |The merger resulted in a large automobile fraternity, ranked third5 in the world in | | |terms of revenues, market capitalization and earnings, and fifth6 in the number | ! | |of units (passenger-cars and commercial-grade vehicles combined) sold. DCX generated | | |revenues of $155.3 trillion and sold 4 million cars and trucks in 1998. Schrempp | | |and Eaton conjointly take the merged entity, as co-chairmen and co-CEOs. DCX sources | | |were confident that the new company was well poised to exploit the growth | | |opportunities offered by the globose automotive...If you pauperism to get a full essay, order it on our website: OrderEssay.net

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