The Coca-Cola Company

Abstract This research considers The Coca-Cola Company from an investment perspective, including evaluating key ratios of the companys financial procedure and its recent stock performance to consider which types of investors office welcome this an attr restless opportunity. Coca-Cola is one of the most famous brands in the world, with a familiar red and white color stratagem that is advantageously recognized. Unlike some other powerful American brands much(prenominal) as Chrysler or IBM that have looked to international mergers or sell-offs in order to survive, Coca-Cola has remained an American company even as it has adhere on around the globe. The Coca-Cola Company In one year, Coca-Cola will be celebrating its hundred-and-twenty-fifth anniversary, and as a brand, there is a stilt to celebrate. Coca-Cola was invented in Atlanta, Ga. in 1886 as a combination of topical anaesthetic apothecary Dr. John Stith Pembertons unique syrup and change water. The intersect ion point was first sold at Jacobs Pharmacy as a soda fountain toast for five dollar bill cents per glass. The Coca-Cola logotype was invented by Dr. Pembertons partner Frank Robinson, who drew it himself (Coca-Cola, two hundred9). unmatchable of the reasons that Coca-Cola continues to be thriving is its aggressive brand management.

The company has been an active sponsor of the Olympics since the 1984 games, which includes beingness on key committees and involved in key partnerships that machinate the games. Other sports activities are also sponsored by the company, which provides global and patronize opportunities to promote the brand (Wedekind, 2008). The Coca-C ola Company operates in more than 200 countr! ies and markets more than 500 brands and 3,300 beverage products. These products include effervescent beverages and in time beverages such as waters, juices and juice drinks, teas, coffees, sports drinks and competency drinks. The Company has four-spot of the worlds top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta (2009 one-year Review). The Coca-Cola System...If you want to get a full essay, order it on our website: OrderEssay.net

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