Customer Service

TOMER SERVICECUSTOMER SERVICE Maximizing guest delight and building client economic value is vit tot every last(predicate)yy key in building a winning and prosperous retail business today. I would standardized to investigate what value is to a customer, and how to maximize customer satisfaction in todays aggressive business environment. non solely customer satisfaction is an primary(prenominal) tool use by the majority of business people today, to foster fitted customer services within the organization requires through didactics and proviso by customer service representatives, and providing this training and incentives by management. The following(a) information provides background on the proposed project.  Background and history: In 1962 K-Mart discount store was established. Similarly, competitor, Wal-Mart was also established in the aforementioned(prenominal) year. belatedly it was announced that Wal-Mart had reached the number one spot of the endangerment 50 0 companies in America. Also, it has been well known that for months K-Mart is once once more in the throes of bankruptcy. Both retail giants reflect the efforts of the publics wisdom of customer service. However, it looks as if K-Mart has the upper hand on customer satisfaction.

The latter stores were sad to be often dirty, shelves disorganized, and the employees showed pocket-sized or no interest in being helpful. These factors were the primary ray of light reasons of the failure to stay competitive. On the other hand, Wal-Mart always looks to be bright and cheerful. The stores are said to be clean, organized and the employees seem eager to help. They even have greeters who welco me each individual shopper at the door upo! n entrance of the store. A simple gesture, only positively memorable. What is apparent however is the perception of shoppers. If customers feel important they will return. The customer is the final judge in all matters involving customers. It is the customer who will determine the quality of the service efforts. And the figure is based solely on the...If you want to get a full essay, order it on our website: OrderEssay.net

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