Dansk Design Limited

DANSK DESIGNS LIMITED *It willing probably be educationally nearly effectual if the student works surface his/her analysis beforehand instruction this one. DIAGNOSIS The strategy of Dansk appears to be to maintain a growth in earnings from 15 to 20%. It is false that to maintain this train of growth a wide invest of impertinently products, to be commercializeed under the title, Dansk Gourmet Designs Ltd., will be needed. Ted Nierenberg, the owner of Dansk, has explicit a desire to be unwrap of the business by 1973 (in three years). to a fault, Ted has de nonative his belief that Dansk will be acquired or will go public in the future. in that location argon problems with the expressed strategy in that the perceived food market opportunity may not be wellspring suited to the Dansk organization, and Dansk may not have the capability to carry out his strategy. There be indications that the market for existing Dansk products has not been exploited, and that suppliers atomic number 18 more scarce than customers. The new products to be developed are in a antithetical market segment, with contrary customers and different competitors. The new lower-priced, mass-produced products may not fit the boon Dansk image, and certainly will not fit the existing trade and distrisolelyion methods. There are indications of a lack of leadership.

The face up methods of distributing stocks and of assigning teams (Burt and Jens, for example) are not well suited to the individuals involved. Also the assumption that a company will have to frustrate outside capital is not unfeigned if high salary margins are maintained and the owners do not take their notes out of th eir business. The organizational structure a! nd the fillip system are not productive. There seems to be an unwillingness to accept orders from anyone but Ted. In part this is because there is no clear... If you want to direct a full essay, order it on our website: OrderEssay.net

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