Conjoint Analysis

Analyzing Survey Data You mail 3 different surveys to 3 segments of customers. ingredient A: These customers ar offered a legal injury of $60. Among the cytosine customers surveyed, 20 indicated they would cloud at this price and the remainder verbalise they would not. In the population, you predict that there be 10,000 customers in this segment. segment B: These customers argon offered a price of $50. Among the 150 customers surveyed, 48 indicated they would grease ones palms at this price and the remainder said they would not. In the population, you bringing close together that there are 6,000 customers in this segment. Segment C: These customers are offered a price of $40. Among the 80 customers surveyed, 40 indicated they would buy at this price and the remainder said they would not. In the population, you estimate that there are 9,000 customers in this segment. The overall gullet you are targeting contains 25,000 people and you can only charge the group 1 price. The marginal cost of the product you are selling is $35. Questions 1.Your mark is to determine whether the optimum price is $40, $50, or $60. Do you foreshadow any problems with the survey methodology? If you could re-design the method what would you do early(a) than? Answer: People are not strong at answering direct questions because their WTP depends on: -Price of other ersatz goods -Where they are buying this good from -How soon they need a good etc If I were to re-design the survey, I would create a proportion bow like the following: SurveyMy Good (G1) comparable to(predicate) Good (G2)% Buyers-G1% Buyers-G2 #1$60$60 #2$60$40 #3$50$50 #4$50$50 #5$40$40 #6$40$30 2.Determine the optimal price (either $40, $50, $60) and state the unavoidable assumptions to support your position. Answer: expect that when the all the segments who a certain(prenominal) WTP buy the good when the list price of good i s peer or below their WTP price. Also, assu! ming that the richly WTP segment does not...If you necessitate to get a full essay, put together it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay