Generoso Case Study

I.EXECUTIVE SUMMARY Mr. David Generoso was a philosophy graduate of a sectarian university in the Philippines. A full scholar in 1972 of the aforementioned(prenominal) university, he gave up further studies on canon natural law after a year and decided to pursue much secular activities. He began his career in the Philippine pharmaceutical industry as a salesman in Central Luzon region. With his earnings, he married Elizabeth Reyes, a nurse and a certified world accountant and they have been blessed with 5 children. After 5 years of combing the Central Luzon region, in 1978, David established a company called Generoso Pharmaceuticals and Chemicals (GPC) with Elizabeth and a business associate Mr. Rafael Buenaventura, the team do up shop at the Generoso residence in Tarlac. An initial capitalization of P300 started the business with a dozen bottles from the pharmaceutical firms which they had been machine-accessible with before. Their initial market was composed of the personal contact David and Rafael had do with doctors, pharmacists, and hospital administrators during their stint as a sales exemplar in the Central Luzon Region.GPC was able to establish a penny-pinching track record fast and its customer base grow beyond the region.

David and Rafael had to hire extra hands to peddle their goods: 2 sales representative in1978, 5 in 1979, 12 in 1980, 25 in 1981, 53 in 1982, and 75 in 1983.As GPC increased the volume of their operations, David, Elizabeth and Rafael go their operation based was moved from the Generoso residence in Tarlac to a modest office in Quezon City. From its initial assets of P300 in 1978, GPC had total assets of P12 million in 1983which consisted of a dozen vehicles, a few pieces of real estate in the Central Luzon Region, an office, a modest amount of inventory and cash. GPC was really liquid. David initial success in his attempt on manufacturing chemicals on veterinary medicine encouraged him to start his own specify of pharmaceutical in 1983. But still, GPC remained more of... If you want to fare a full essay, order it on our website: Orderessay

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