Monster.Com Marketing Plan

1.0 Executive Summary In 2000, Monster.com is already a successful c beer-building business. They are at the top of the online job-recruitment industry. Now that they have created a successful company, they need to be able to sustain their success. CEO Jeff Taylor is fire in what the next 5 years will opinion like for Monster.com. He wishs the company to act up to grow and innovate. exactly because the company is #1 today, doesnt mean they will be able to sustain that status. In order for the company to continue to succeed, they will need to broaden their advantages. The goal is to develop a relationship with both job seekers and recruiters. Monster.com must find a way to sustain relationships with their customers after they have located the immaculate job or found the perfect employee. 1.1 Situation Analysis * meshwork is a newer technology that is rapidly expanding * Newspapers are no overnight the main source for recruitment advertising * Monster.com has the highest market share among competitors in the online job-recruitment industry * Monster.com revenue is increasing significantly * Monster.com advertising campaign has been highly successful 1.2 selling Objectives * Increase Monster.

com market share and brand equity * Increase revenues finished more job listings * Increase customer services * Build stronger relationships with HR Recruiters 1.3. Marketing Strategies * Expand career development information on website * Allowing success stories from jobseekers to be shared * Offer free employment offer to job seekers who register on the site * Highlight the assistance offered to HR professionals 1.4 Action Plan * Develop more in-depth marketing plan to rear higher level service * Adding a higher level of service for customers for a small fee * Adding career/personality tests to supporter job-seekers locate the perfect job * Develop more in-depth online community with career... If you want to get a full essay, order it on our website: Orderessay

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