Against a stark, gray background sits a woman. The run-in excessively old to be an anti-aging ad, run across her knee and chest. Her copper is completely gray, wrinkles line her face and she, most likely in her mid-fifties, sits nude and confident in this advertisement. The video excuses to a close-up of other womans skin. She too is naked. The same words cut across her body. This video ad consists of four naked women ranging from their fifties to sixties. The video focuses on the womens skin and the same guide word runs across each one of their paintings. After the last repeating of Too old to be an anti-aging ad, the screen turns white and the words But this isnt anti- mount appear in gray lettering. In bold red, the words This is pro- succession mark the screen. A sophisticated, feminine verbalize then states, New Dove Pro-Age: because smash has no limit. Finally, an image of the Dove products is shown against a white background with the Dove stigmatise and Pro-Age website. Placing the red bottles against a bare, white background is a cunning way to showcase the beautiful product design. The overall simple mindedness of this 32-second mercantile itself catches attention, forcing audiences to focus on its surprising subjects.
This commercial represents strike in the older generation, a demographic often ignore by beauty advertisements. The commercial is effective because it take ups what society and the beauty industry considers a womans flaw: age and wrinkles. As a result, this is one of the most famous and contentious advertisements in the Dove Pro-Age Campaign.
The Dove Pro-Age promotion is groundbreaking because in a society that idolizes youth and unattainable perfection, Dove chooses to embrace truth. Doves positive message of beauty with age communicates to a large population, beyond just that of its target audience, which is women in their forties and beyond. As a young, female consumer, the Dove commercial also appeals to me because it displays the everyday...If you want to get a full essay, rescript it on our website: Orderessay
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