Sidney Myer and his brother, Russian immigrants, opened the first Myer store in 1900 in Bendigo.Am article about Myer

Sidney Myer and his brother, Russian immigrants, opened the first Myer store in 1900 in Bendigo. They continued to prosper and opened another Myer store in 1908. After establishing themselves in Melbourne, the two brothers expanded the business mount up in Adelaide and then eventually across the complete country. Myer now has 67 stores nationally and is a market loss leader in Australian retailing. They continually transform to better dispense their customers and their changing diverse needs.

Myer Grace Bros is committed to always having a broad merchandise selection and this has led to new and sophisticated ways of displaying products within their stores.

In 1998, MGB launched Megamart stores, offering their customers with the widest range of electrical and furniture merchandise with Megamarts low price guarantee.

Today the MGB work force comprises of or so 25,000 employees nationally and their main focus is on high ad hominem training and development for each individual.

OBJECTIVE

Recently due to customers making a move more towards shopping at specialty stores the discussion section sector is shrinking and the future doesnt look too scintillating for big department stores like Myer Grace Bros. Therefore MGB is 1 a mission to lure customers back to its stores and to rebuild the scar after some trying times.

Firstly, as part of their dodging to rejuvenate the brand, MGB has recently launched a new campaign by dint of advertising agency Singleton Ogilvy and Mather Melbourne.



The campaign uses the line My life, my store and is aimed at giving consumers ownership of the store and its products. It signals a change, not estimable that MGB has changed, but that the change is constant.

The most important thing about the campaign is that its part of an overall business strategy; its not an ad campaign in isolation. MGB desires to be more voguish and...

Good insight into the Myer brothers business. A fairly substantial and comprehensive overview of the business.

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